I recently created an auction on eBay and needed to choose the most effective ending date and time for the auction.  Although I didn’t find any research that took into account the closing price, this post drew conclusions based on eBay site traffic stats.

  • Daily peak visitorship is between 8:00 PM eastern time and 10:00 PM pacific time.
  • Weekly peak visitorship is on Sunday evening. To match your listing to the weekly peak in order to maximize bidding, list so that your auction will close on a Sunday evening between 8:00 PM eastern time and 10:00 PM pacific time.